Privacy Policy

Queensland Rugby Football League Limited (referred to as “we” and “us”) recognises the importance of protecting the privacy of personal information collected from you.

This Privacy Policy sets out how we protect the privacy of the personal information we hold about our customers, potential customers, contractors and others in accordance with the National Privacy Principles. It outlines:

  • the type of personal information we collect;
  • how that information us held;
  • how that information may be used;
  • to whom we permit access;
  • how we protect that personal information.
  • your right to access and seek correction of it; and
  • how you may complain about privacy matters.

Our Policy is part of our ongoing commitment to the protection of our customers’ privacy.

We are dedicated to protecting the confidentiality and security of the personal information which we collect about you and do so in accordance with the Privacy Act 1988 (including the Australian Privacy Principles (APP’s). This dedication extends to information or opinions that are collected about an individual in circumstances where their identity can reasonably be determined.

We have and will continue to take all reasonable steps to implement and maintain practices, procedures, and systems to ensure that we comply with all our obligations under the Privacy Act.

Do not hesitate to contact us if you have any questions about this policy or any matters arising from it. Any questions about the general privacy principles may be directed to the office of the Australian Information Commissioner whose website details are:

What kinds of personal information do we collect and hold?

The sort of information we collect and hold may include:

  • your personal details such as your name, email and/or physical addresses, telephone numbers, drivers licence, health information, employer, date of birth, age and gender;
  • financial information (such as your credit card details);
  • personal details of your officers and employees ;
  • demographic information such as your postcode and your stated or likely preferences, for example whether you may be interested in particular products or promotions;
  • details of individuals whose personal details (ie name) may appear on customised apparel;
  • your order number, customer reference number or loyalty card number;
  • any rewards and redemption details applicable to your membership of one of our loyalty programs; and
  • what, how and when you buy from us or have expressed an interest in buying from us.

The information we collect depends on the products and services that you buy, use or apply for. 

Sensitive Information

If we need to collect and hold Sensitive Information (such as information relating to health, disability, ethnic origin, criminal convictions, religious or political affiliation), we will only do so where it is reasonably necessary to perform our functions and will seek your express written consent in advance. Collection of such Sensitive Information is done in accordance with the Australian Privacy Principles. 


Under the Privacy Act, you generally have the option of not identifying yourself or of using a pseudonym when dealing with us, but not where this is impractical (for example when you shop online with us) or where the law or a court order provides otherwise. It will generally be impractical for you to deal with us anonymously or under a pseudonym, should you wish to enter into a contract to purchase goods with us online.  The reason for this is because your identity is a relevant factor creating a legally binding arrangement. It is material to our decision of whether or not to enter into agreements with you.

How do we collect personal information?

QRL collects information in a number of ways, including:

  • directly from you when you provide information (such as an email address and personal details) by sending us a message, email, online request, phone or in documents. This may arise if/when:
      • you make an application or fill out forms for us;
      • you take part in our promotions, competitions, testimonials, surveys and focus groups;
      • you register with us, for example to create an account, to purchase goods or to become a member of one of our loyalty programs or to send you information;
      • you purchase products from us online.
  • from the Club, Club sponsors, school or club administrators,;
  • information collected and collated from publicly available sources, including search engines, websites, social media, publicly available databases, third-party sources and referees, personal contacts and industry connections;
  • from our own records and from purchases that you have previously made or been involved in.
  • when you visit our websites, social media pages or mobile applications or click on our advertisements on online media, for example, “cookies“.


A cookie is a small file of letters and numbers downloaded on to a device when the user accesses certain websites.  A cookie will allow a website to recognise a user’s device. A cookie will contain the name of internet location (the domain) from which the cookie has come and the lifetime of the cookie (a cookie will usually expire after a certain period of time).

Two types of cookies may be used on our website:

(i) Session cookies which are temporary cookies that remain in the cookie file of your browser until you leave the site. These allow us to carry information across pages of our site and avoid having to re-enter information.

(ii) Persistent cookies which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie). We may use persistent cookies from time to time to help us recognise you as a unique visitor when you return to our website and to monitor your use of our website. They also allow us to link you to any of our Partners of Affiliates should you come to our website through a paid advert or banner on a website of an Affiliate or Partner.

Web Beacons

Some of our web pages may contain web beacons which allow us to count users who have visited these pages.  Web beacons collect only limited information including a cookie number, time and date of a page view, and a description of the page on which the web beacon resides.  These beacons do not carry any personally identifiable information and are used to track the effectiveness of a particular marketing campaign.

How do we hold personal information?

The Personal Information we hold is stored on our web servers in secure environments. These servers may be operated by us or by our service providers.

All credit/debit card information you provide to us is transmitted via secure technology to the payment processor. Credit card details are not stored by us. For more information about credit card security, refer to the Credit Card Security section of this policy.

Your personal information is password-protected to prevent unauthorised access to it. You should not divulge your password to anyone.

How do we use personal information?

We use information for business purposes with respect to QRL products and services and other business relations involving our customers. We may use this Information to:

  • identify you
  • to assist you to clarify any of our relevant services more easily;
  • learn about your likely preferences so that we may promote our products and services, and other products  to you in a way which may be of most interest to you;
  • consider any application you may make and provide or change the services you require,
  • administer and manage those services, including charging, billing and collecting debts;
  • gain an understanding of your information and sporting needs in order for us to provide you with better, more personalised services that are tailored to your needs;
  • promote goods and services that may be of interest to you, whether or not relating to the Club on whose website these terms appear;
  • manufacture the goods required (when name identification it utilised on apparel)
  • inform you of ways the services provided to you could be improved;
  • conduct appropriate checks for fraud;
  • assist in investigating your complaints and enquiries;
  • research and develop our services using third party services;
  • maintain and develop our business systems and infrastructure, including testing and upgrading of these systems;
  • assist statistical, actuarial or research analysis as we consider is necessary for business purposes.
  • notify you of our service offerings from time to time; and
  • comply with legislative and regulatory requirements. 
  • engage in any other activity relating to our purpose as long as it complies with all relevant law.

We will use our own identifiers and not those assigned by the government unless we are required to do so, or the Australian Privacy Principles or other another law legislates us to do so.

We will share your order details with our suppliers for the purpose of fulfilling the products ordered.   

Disclosure of Information

The information collected will be used or disclosed by us for the primary purposes listed above and for the secondary purposes related to those purposes, but only if you would expect us to use or disclose the Information for such secondary purpose.  However, in the case of Sensitive Information, the secondary purpose must be directly related to the purposes listed above.

We may use new technologies from time to time and personal information may be stored outside Australia. We will not transfer Personal Information to a recipient in a foreign country unless we have appropriate protections in place as required by the relevant privacy laws. Your information will be stored on our database for such period of time as required by law.

Direct Marketing Purposes

By accepting our services you expressly permit us and affiliated QRL companies or service providers to use your Information for our direct marketing purposes and the purposes expressly set out in this policy. You consent to our use of your information to issue product and professional mail outs by email, fax, social media or letters and undertaking other marketing or service based activities.

If you do not wish to receive any of these materials, please contact our Customer Service Team, whose details are at the end of this Policy, to opt out. Alternatively, all electronic communications contain an unsubscribe link which can be used to opt out.

You can change your mind about receiving materials or information about our products and services at any time by contacting us. 

You may opt-out of any direct marketing service at any time. 

We will never sell, license, trade or provide your Information to another party for direct marketing purposes. 

How we protect personal information?

We will take all reasonable steps to protect the Information we hold from misuse, interference and loss, and from unauthorised access, modification or disclosure. When Information is no longer needed we will destroy or de-identify it.
We require our employees to protect the confidentiality of information as required by applicable law.  Access to Information by our employees is limited to administering, offering, servicing, processing or maintaining of our products and services. We also maintain physical, electronic and procedural safeguards designed to protect information. When we share or provide information to other persons or organisations, we contractually obligate them, if required by law, to treat information as confidential and conform to our privacy policy and applicable laws and regulations.

Accuracy of Information

We will take all reasonable steps to ensure that the information we collect, use and disclose is accurate, up-to-date and complete. Please contact us if there is a change in your circumstances that require an update to be made to our data or if you have an account with us, you may choose to modify your account details which can be accessed by logging in via the Maroons Shop website.  

How can you enquire about, access and correct your personal information?

We will on request provide you with access to any of the personal information we hold about you in accordance with the National Privacy Principles (except in limited circumstances recognised by law). You may request access to the information which we hold about you and request its correction if you believe it to be incorrect. We can also correct your Information if we are satisfied that it is incorrect. 

There are some circumstances where we can refuse to give access to information.  These include where given access to the Information would:

(a) pose a serious threat to the life, health or safety of an individual or the public,

(b) have an unreasonable impact on the privacy of others; or

(c) be frivolous or vexatious.

The other exceptions are detailed on the National Privacy Principles.

To request access, please contact our privacy officer (see contact details below).

For security reasons, any request for details of information held by the QRL should be made in writing.

Before we provide you with access to your personal information we may require some proof of identity. We may charge a reasonable fee for giving access to your personal information if your request requires substantial effort on our part.

Credit card security

We take the utmost precautions to protect users information. When credit card information is submitted via the website, that information is encrypted and is protected by industry standard technology equivalent to that used by Banks for online banking transactions. Our secure web pages use an SSL certificate to ensure secure transmission of your information. This ensures that all information you send via the World Wide Web will be encrypted. If any other Internet user intercepts the communication he/she will only be able to see it in an encrypted (garbled) form. Certificate technology allows us to decrypt the information, and view it in plain text form. The servers on which we collect and store personal information are kept in a secure environment. We have significant systems and procedures designed to detect the fraudulent use of credit cards. Please do not be offended if we contact you requiring additional verification of your credit details as this is for your protection. For your own security, we may also request for some orders, a faxed copy of your signature as verification of your credit card payment. You will be notified via email if this is required. Further security measures may be requested and this will be actioned at our discretion. If you have any questions about credit card security please contact our Customer Service team via the enquiry form.

Changes to this privacy policy

We may amend this Privacy Policy from time to time as our business requires or as the law changes.

For further information

If you would like to access, correct, amend or delete any personal  information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer via the enquiry form or by mail at: 

Queensland Rugby Football League Limited

Locked Bag 3000,

Paddington QLD 4064

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